Salesforce Loyalty Cloud: Build Deeper Customer Relationships
Salesforce Loyalty Cloud is a powerful platform designed to help brands launch, manage, and optimize customer loyalty programs with speed, intelligence, and personalization. It enables companies to reward customers for engagement beyond transactions, driving brand advocacy and lifetime value.

Loyalty Cloud is a solution in Salesforce’s Customer 360 portfolio, allowing you to:
- Launch flexible points-based, tier-based, or hybrid loyalty programs
- Personalize rewards using real-time customer data
- Drive engagement and retention through automation
- Track program effectiveness with built-in analytics
Whether you’re in retail, hospitality, travel, or consumer goods, Loyalty Cloud provides the tools to turn customers into loyal brand advocates.
