Loyalty

Discover expert insights, industry updates, and smart loyalty solutions to boost customer engagement and lifetime value.

How to Create a Successful Loyalty Program

● Why do companies use loyalty Programs?Loyalty programs are a win-win for both businesses and customers. For businesses, they help drive repeat sales, increase customer lifetime value, and build brand affinity. For customers, they offer exclusive perks, recognition, and a sense of belonging. When done right, happy customers become brand advocates, spreading the word and […]

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Loyalty Program in Action: How Points and Tiers Work in Salesforce Loyalty Cloud

Let’s walk through a typical user experience within the CountryFashion Prime loyalty program, showcasing how points, tiers, and redemptions work together to deliver a seamless and rewarding shopping journey Introduction: CountryFashion Prime is our loyalty program designed to reward and retain our valued customers. The program features multiple tiers – Silver, Gold, and Platinum, each

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Managing SMS Subscriptions in Salesforce Loyalty with Attentive Webhooks

Keeping customer preferences up to date is essential, especially when it comes to SMS communication. Recently,I worked on integrating Attentive with Salesforce Loyalty Management to streamline how SMS subscriptionevents are captured and reflected in Salesforce.In this blog, I’ll walk through how I set up webhooks in Attentive to automatically update the SMS Opt-ln statusof loyalty

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